Getting to the Point & Being Remembered

• Techniques to package persuasion
• Structuring ideas simply and clearly
• Speaking in different situations: one-on-one, on the phone, in meetings, informal presentations

Presenting Your Ideas

• Using three-part plans to display analysis
• Helping your listener understand by placing your ideas into a simple, unifying structure
• Relying on structured reasoning to answer questions quickly

Using Handy Fall-Back Techniques When You’re Caught Off Guard

• Making sense out of a mass of facts
• Explaining step-by-step processes

Handling Questions Quickly, Clearly and Persuasively

• Following the “Rule of Threes”
• Creating logical pegs to hang your thoughts on
• Announcing & Recapping

Using “Visual” Pegs as Your Structure

• Achieving impact
• Supporting large or complex topics
• Adding depth to your message

Avoiding Common Communication Traps

• Keeping on track
• Avoiding information overload
• Addressing your listener’s core concerns

Dividing Information into Facets, Aspects or Perspectives

• Achieving objectivity
• Expressing thoughtfulness
• Addressing issues from different viewpoints

Bridging from Question to Answer

• Buying time
• Answering the right question
• Handling objections and tough questions positively
• Listening for clarity and impact

Expanding or Focusing Your Listener’s Perspective

• Moving from detail to big picture, or vice versa
• Handling sensitive or confidential information
• Countering sweeping generalizations

Moving Two Opposing Viewpoints to a Middle Ground

• Negotiating a win-win outcome
• Dealing with controversial topics
• Moving to action

Selling the Benefits of Your Ideas, Products, Services

• Presenting benefits, not features
• Showing advantages to your listener
• Employing the “So what?” test

Illustrating Your Ideas

• Using examples to increase understanding & recall
• Developing ideas through the use of opposites
• Explaining an idea by cause & effect